The first step in feedback ops is gathering every voice in one place. The traditional approach either puts your engineering team on scraping scripts and webhooks, or simply gives up on certain channels. Loopback's goal is to compress this step down to a few minutes — most channels connect with a couple of clicks to authorize. Here's the walkthrough.

Sign up and start connecting channels

After you sign up, onboarding takes you straight into connecting your first channel. From there, go to the channels page (/channels) and click "Add channel" — what you see is the full list of channels you can currently connect.

Fastest start: App Store reviews

The App Store is the lowest-effort channel, and it requires no developer account login: search for your app's name, select it, and you're done — the data comes from Apple's public reviews API. One caveat: the public API only covers a recent window of reviews, so historical depth is limited; before connecting, the system asks you to confirm the time range to pull.

One-click authorization: Google Play and email

  • Google Play reviews: click "Authorize with Google" to complete OAuth, and the system automatically lists the apps under your account — select one to connect, with no package name to type by hand. The prerequisite is that your Google account has Play Console access to that app.
  • Support / service email: two options — Gmail via one-click OAuth (read-only access), or manual IMAP, which supports QQ Mail, NetEase 163/126, Feishu Mail, Tencent Exmail, Alibaba Enterprise Mail, iCloud, Yahoo, and more. IMAP requires generating an "authorization code / app-specific password" in your mailbox settings (not your login password); when you add a mailbox, each provider comes with step-by-step instructions for getting it.

Communities, surveys, and your own systems

Community and social channels (Discord, X, YouTube) come in through the same authorization flow; collect surveys via Google Sheets, and push from your own systems through the generic webhook. For what's available, the Channels page's "Add channel" list is the source of truth.

Pull frequency and history range

Every channel has its own pull frequency: real-time / daily / weekly. Before the first fetch, the system asks how far back to pull (the default is about 180 days; channels on public APIs are limited by the data source). To change the frequency later, adjust it in that channel's settings on the channels page.

After you've connected

Once a channel is connected, every new piece of feedback is understood, classified, and prioritized by AI the moment it arrives, then clustered into issues. Fetch progress shows in real time on the channels page; once the first pass of understanding finishes, head back to the board to see your first insights. To understand how the AI decides priority, read Let AI Triage Priority Automatically.

Ready to go? Start a free trial — verify your email for a 7-day Max trial, no channel wall, and connect your first channel in just a few minutes.